Use AI to aim, not to spam. We'll turn raw signals into ""next best message"" plays that beat blanket promos and protect margin. Together we'll pick high-intent triggers such as time of day, weather, local events, inventory position and guest recency, then pair each trigger with the right channel moment (receipt SMS for first-time guests, app push for time-sensitive offers, email for story and value). We'll set guardrails that operators and finance trust: contribution margin floors, frequency caps, and easy opt-outs. Expect fast teardowns, a trigger-to-message matrix you can copy, and a 30-day test plan that fits inside your current stack.

1. Trigger x Channel Playbook
   • Attendees will leave with a fill-in template (and examples) to map the top 5 high-intent triggers—daypart, weather, local events, inventory position, and guest recency—to the best outreach channel and timing (SMS, email, app push, receipt messages), plus copy starters for each.
2. 7-Day Launch Checklist
   • A step-by-step list to stand up two predictive campaigns in a week using their current stack (POS/CRM/loyalty): audience rules, message timing, creative, QA, and go-live tasks.
3. Margin Guardrails Worksheet
   • An editable worksheet to set contribution-margin floors, frequency caps, offer limits, and opt-out flows—so teams can increase orders without training guests to wait for discounts.
4. 30-Day Test-and-Learn Plan
   • A simple plan (with KPI targets and a holdout/control design) to track AOV, visit frequency, redemption, incremental profit, and unsubscribe rate—plus a one-page reporting template.