Every restaurant and supplier has at least one brand. This presentation reviews best practices and practical steps for protecting and strengthening company brands - from company, marketing, and sales perspectives. Topics included what qualifies as protectable brands, what actions should I take to protect my brands, and how do I use trademark notices ("®" "TM" "SM"). Attendees walk away with a clear, actionable understanding of how to protect and leverage their brands. The presentation is perfect for break-out sessions and is visually engaging, interactive, and consistently rated as both educational and fun!

Members of the audience will learn to use their brands properly on their websites, social media, and websites to optimize brand presentation and protection. Members of the audience will also be in a position to recognize the different types of brands and the extent to which they may be protected. Further, Members of the audience will appreciate the importance of proper use of trademark notices ("®" "TM" "SM") to further protection of their brands.