Building a Restaurant or Food Brand That Stands Out

March 08, 2026
NYC Hospitality Alliance State of the Industry Conference: Booth 1767

Running a successful restaurant today takes more than great food, it requires becoming a recognizable brand with a story people want to follow. This panel will explore how restaurateurs can build a clear identity and make themselves known through product launches, community presence, and creative partnerships. Our panelists will share how authentic storytelling can open doors, strengthen customer loyalty, and create new opportunities for growth. Whether you’re looking to expand your reach or deepen neighborhood connections, this conversation will offer practical insights for building a restaurant brand that truly resonates.

Speakers
Tren’ness  Woods-Black
Tren’ness Woods-Black, President and Chief Strategist - Tren'ness Woods-Black LLC
Brandon Hoy
Brandon Hoy, Co-Owner - Roberta’s
Adam Olland
Adam Olland, COO - Momofuku
Aaron Israel
Aaron Israel, Chef/Owner - Shalom Japan
Kim Harris
Kim Harris, Co-Owner - Harlem Hops