Branding is all about standing out. Mix that with a real, heartfelt story and you've got something powerful—a brand that connects and moves people.

Fernando Andreazi is a Brazilian creative with loads of experience building food and drink brands. He's worked on the restaurant concepts for Rosewood Hotels and helped shape brands that took off in Brazil and beyond.

He believes being brave enough to be a little weird is where it all begins. In this laid-back and inspiring chat, he'll share the tools and ideas he uses to build brands that leave a mark.

• Understand the process of branding
• Discover storytelling and emotional connections
• Learn about the importance of packaging