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Andy Simpson

Andy Simpson

Design Lead , Resolute Hospitality

Andy is an endlessly curious person, best known for leading the design and development of hundreds of restaurants and other non-traditional venues. Andy’s career began in operations, opening new restaurants, training franchise owners and providing franchise support. This early experience provided a base of operational understanding that few in the design realm have, and means he knows what works and makes sense economically. Design that makes sense meets unit economic goals; creativity must be guided by common sense. There are a lot of great designers who can make something look good. Andy focuses on making it look great and meet the economic realities.

Andy believes that good design is based on who a brand is - their “why”. Inspired by companies that say and do what they actually believe, he helps clients get to their “why” to create vision and values that matter, and tactics to make them happen.

Andy’s design experience and client list is extensive and includes several prototypes, as well as concept creation and brand revitalization.

“The best things that have ever happened to me were in a restaurant (meeting my wife among the many), and while I will always have a love doing design work, being more operations-focused is a dream come true. I love working the expo line more than anything”.

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