Cristyne Nicholas co-founded Nicholas & Lence Communications in 2007. Known for rebuilding NYC’s $27 billion dollar tourism industry following the tragic events of September 11th as CEO of NYC Tourism + Conventions (formerly NYC & Company) she launched the City’s first consumer TV advertising campaign, patriotic tourism initiatives such as Paint the Town Red White & Blue and recruited major events such as The World Economic Forum, The Grammy Awards, RNC 2004, Country Music Awards, and Super Bowl XLVIII. Cristyne was named 40 under 40 by Crain’s New York Business, Top 100 Women by City & State New York, Top 25 People in travel by Travel Agent Magazine and one of 10 most influential people in the travel industry by Meetings and Incentive Magazine. In 2012, she was appointed Chair of the NYS Tourism Advisory Council. Cristyne serves as the Chair of the Broadway Association, is on the ABNY Steering Committee and hosts a weekly radio show focused on New York's tourism recovery.