Herb is the Founder of Karlitz & Company (KCO), a leading event marketing agency, which for the last 35 years has produced 12,000+ restaurant and chef events around the world for clients including American Express, Resy, EY, Merrill Lynch, and a host of others. Every event KCO does needs to be unique and elevated, offering something out of the ordinary that money can't buy. Herb likes to say his agency's events "tell stories," and it’s those experiences that resonate with customers.  

In addition to experiences that are designed to drive customer acquisition and loyalty, KCO has launched and produced more than a dozen food and wine festivals all over the country, including the New York City Wine & Food Festival. Herb’s love for food and wine, along with his family’s background in the restaurant business, helped shape his belief that the culinary world represents another form of entertainment to offer clients high-touch, customer engagement.

An avid amateur chef, wine collector and golfer, Herb feels lucky to have found successful ways to leverage his passions and vast relationships to give back to various charities including City Harvest, Citymeals on Wheels, C-CAP, Share our Strength, James Beard Foundation and Answer the Call, the New York Police & Fire Widows & Children’s Benefit Fund.