Whitney Lee, APR, CPRC, is the founder and principal of True Story Public Relations – an award-winning agency specializing in the hospitality, travel and tourism.

With a master’s degree in Integrated Marketing Communications from Florida State University, an Accreditation in Public Relations (APR), and a Certification as a Public Relations Counselor (CPRC), this ambitious millennial has grown her PR agency from the small beach town of Destin, Florida, to the international agency it is today.

Starting her career in hospitality at the age of 16, Whitney has worked in multiple aspects of the industry, from fast food to fine dining, luxury resorts and everything in between.

Her professional career began at Emerald Grande at HarborWalk Village in Destin, Florida, as Events and Marketing Manager, before moving on to serve as Director of Marketing for the Hilton Sandestin Beach Golf Resort & Spa in Miramar Beach, Florida. At the time, the resort was the number one revenue generating franchise of Hilton in the world. She managed a $500k+ budget for all marketing, social media and PR for the hotel as well as their award winning spa and the AAA Four-Diamond restaurant. At age 26, Whitney left the corporate world and began her entrepreneurial career.

Whitney has been named Scarlett Magazine’s “Woman of the Year” in PR, one of “50 Women to Know in Florida” by KNOW Women, as well as one of the “Five Most Dynamic Women Leaders Ruling the PR Industry” in the CIO Times and United Way’s 40 under 40.

Whitney is also a keynote speaker and the host of the ""Hospitality on Air"" podcast, where she shares insights to working in the industry and interviews other seasoned professionals from hospitality, travel, and tourism brands all over the world.